{"id":6128,"date":"2023-02-10T17:40:39","date_gmt":"2023-02-10T17:40:39","guid":{"rendered":"https:\/\/redboxstaging.dev.redboxmedia.ca\/?p=6128"},"modified":"2024-07-03T18:28:05","modified_gmt":"2024-07-03T18:28:05","slug":"the-revolutionary-digital-campaigns-of-the-super-bowl-2022-a-new-era-of-interactive-advertising","status":"publish","type":"post","link":"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/the-revolutionary-digital-campaigns-of-the-super-bowl-2022-a-new-era-of-interactive-advertising\/","title":{"rendered":"Revolutionary digital campaigns of Super Bowl 2022: a new era of interactive advertising"},"content":{"rendered":"\n<section class=\"articleHero\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"articleHero-content\">\n\t\t\t<h1 class=\"articleHero-title\">Revolutionary digital campaigns of Super Bowl 2022: a new era of interactive advertising<\/h1>\n\t\t\t<h3 class=\"articleHero-subtitle\"><\/h3>\n\t\t\t<p class=\"articleHero-text\">The Super Bowl 2022 was marked by a series of innovative and memorable digital campaigns. These campaigns redefined the way advertisers communicate with consumers. By demonstrating limitless creativity and using the latest technology in augmented reality, facial recognition, and virtual reality, these campaigns created unique interactive experiences for viewers.<br \/>\r\n<br \/>\r\nThese campaigns allowed advertisers to stand out and connect with the audience in a meaningful way. Augmented reality and facial recognition campaigns were of great interest to consumers due to their interactivity, while virtual reality campaigns allowed advertisers to deliver a strong message in an immersive way.<\/p>\n\t\t\t<div class=\"articleHero-info\">\n\t\t\t\t<time datetime=\"\">\n\t\t\t\t\t10 February 2023\t\t\t\t<\/time>\n\t\t\t\t<ul class=\"articleHero-category\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tBranding &amp; Design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSEO\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tStrategy\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb marketing\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<ul class=\"articleHero-share\">\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/the-revolutionary-digital-campaigns-of-the-super-bowl-2022-a-new-era-of-interactive-advertising\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M8.75 8.4375H10.3125L10.9375 5.9375H8.75V4.6875C8.75 4.04375 8.75 3.4375 10 3.4375H10.9375V1.3375C10.7337 1.31063 9.96437 1.25 9.15187 1.25C7.455 1.25 6.25 2.28562 6.25 4.1875V5.9375H4.375V8.4375H6.25V13.75H8.75V8.4375Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"linkedin\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\"\n\t\t\t\t\t\thref=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/the-revolutionary-digital-campaigns-of-the-super-bowl-2022-a-new-era-of-interactive-advertising\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M5.89313 5.60556H8.21438V6.76181C8.54875 6.09681 9.40625 5.49931 10.6944 5.49931C13.1638 5.49931 13.75 6.82306 13.75 9.25181V13.7499H11.25V9.80494C11.25 8.42181 10.9156 7.64181 10.0644 7.64181C8.88375 7.64181 8.39313 8.48244 8.39313 9.80431V13.7499H5.89313V5.60556ZM1.60625 13.6437H4.10625V5.49931H1.60625V13.6437ZM4.46438 2.84369C4.46447 3.05324 4.42291 3.26071 4.34212 3.45406C4.26132 3.6474 4.14291 3.82276 3.99375 3.96994C3.6915 4.27033 3.28238 4.43847 2.85625 4.43744C2.43087 4.43715 2.02269 4.26944 1.72 3.97056C1.57138 3.82288 1.45337 3.64733 1.37271 3.45396C1.29206 3.26059 1.25036 3.0532 1.25 2.84369C1.25 2.42056 1.41875 2.01556 1.72063 1.71681C2.02305 1.41754 2.4314 1.24975 2.85688 1.24994C3.28313 1.24994 3.69188 1.41806 3.99375 1.71681C4.295 2.01556 4.46438 2.42056 4.46438 2.84369Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"email\">\n\t\t\t\t\t<a class=\"logo\" href=\"mailto:?body=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/the-revolutionary-digital-campaigns-of-the-super-bowl-2022-a-new-era-of-interactive-advertising\/\" target=\"_blank\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M4.6618 7.3671L6.5013 8.62485L8.2745 7.40155L12.2492 11.323C12.1446 11.3568 12.0328 11.375 11.9164 11.375H1.08355C0.940551 11.375 0.804051 11.347 0.678601 11.297L4.6618 7.3671ZM13 4.1444V10.2914C13 10.452 12.9649 10.6041 12.9025 10.7412L9.0064 6.89715L13 4.1444ZM6.13341e-07 4.17885L3.9273 6.86465L0.0689006 10.6723C0.0232029 10.5506 -0.000137952 10.4215 6.13341e-07 10.2914V4.1795V4.17885ZM11.9164 1.625C12.5145 1.625 13 2.1099 13 2.70855V3.08945L6.4987 7.5712L6.13341e-07 3.1265V2.70855C6.13341e-07 2.11055 0.484901 1.625 1.08355 1.625H11.9164Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<div class=\"articleHero-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2023\/02\/Les-campagnes-numeriques-1358x764-1.webp\" alt=\"\">\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<p>Brands have for this must-see sporting event armed themselves with the 3 key elements synonymous with a\u00a0<a href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/web-marketing\/\">successful digital campaign<\/a>:<\/p>\n<ol>\n<li><strong>Understand their target audience<\/strong>: it is important to understand your target audience and what interests and motivates them. Demographic information such as age, gender and location can be used to target your audience effectively.<\/li>\n<li><strong>Use the latest technologies<\/strong>: digital technologies are constantly evolving and it is important to use them to create interactive and immersive campaigns. Augmented realities, facial recognition and virtual reality can be used to create unique experiences for consumers.<\/li>\n<li><strong>Create quality content<\/strong>: for a successful digital campaign, it is important to create quality content that informs, entertains and engages consumers. Content must be clear, concise and easy to understand to be effective. It is also important to make it visually appealing to hold consumers\u2019 attention.<\/li>\n<\/ol>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"quote\">\n\t<div class=\"redboxContainer\">\n\t\t<p class=\"quote-text\">A new area for digital campaigns<\/p>\n\t\t<p class=\"quote-author\"><\/p>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<p>For example,\u00a0<strong>Pepsi<\/strong>\u00a0made a big impact by launching an augmented reality campaign that used QR codes to unlock exclusive experiences for users. This campaign was also boosted by celebrities such as artists\u00a0<strong>Mary J. Blige, Dr Dre, Snoop Dogg, Kendrick Lamar, and Eminem<\/strong>\u00a0all coming together after Dr Dre\u2019s call. By picking up on the codes of cinema, the brand invited its audience to use its QR codes to access the behind-the-scenes of the campaign, with never-before-seen videos, gifts, and accessories to win, including those signed by the artists.<\/p>\n<p>As for the sandwich brand\u00a0<strong>Subway<\/strong>, it partnered with the three NFL stars\u00a0<strong>Russell Wilson, Trevor Lawrence, and Marshawn Lynch<\/strong>\u00a0to reinforce its digital strategy. Following the \u201cSandwich Artists\u201d campaign in partnership with a TikTok influencer in late 2019, Subway continued its monitoring of social and digital trends by using the popularity of NFL players.\u00a0On February 5, 2022, Subway offered an exclusive menu called \u201cThe Vault\u201d that included the Super Bowl athletes\u2019 favorite sandwiches. Consumers could only discover this special menu through the brand\u2019s website or app. The three signature sandwiches include the \u201cDangerwich\u201d, the \u201cBeef Mode\u201d, and the \u201cSunshine Sub\u201d, available for fans of the athletes, Super Bowl, and sandwiches.<\/p>\n<p><strong>Groupon<\/strong>, the online deal leader, partnered with NFL player Rob Gronkowski to create an original digital campaign for Super Bowl 2022. The \u201cParty Like a Player\u201d contest offered winners the opportunity to celebrate the Super Bowl at Rob Gronkowski\u2019s place.<br \/>\nThis digital campaign allowed Groupon to stand out by offering a unique and unforgettable experience to its consumers. In collaboration with Rob Gronkowski, Groupon was able to capture the excitement and energy of the Super Bowl and offer consumers a once-in-a-lifetime experience.<br \/>\nIn collaboration with Rob Gronkowski, Groupon was also able to capture the attention of its target audience by using the athlete\u2019s popularity to enhance brand awareness and encourage consumers to participate in the contest. This also allowed Groupon to strengthen its collaboration with the athlete.<\/p>\n<p>These campaigns have shown the importance of technology for both advertisers and consumers. Consumers are becoming more open to interactive and immersive experiences. Advertisers, on the other hand, are becoming increasingly aware of the importance of using new technologies to seduce their audience with unique and increasingly advanced experiences.<br \/>\nDigital campaigns had a significant impact on Super Bowl 2022 by strengthening the connection between advertisers and viewers. They allowed advertisers to stand out and rekindle interest among viewers for a brand they already knew and thus strengthen existing connections.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"strategy\">\n\t<div class=\"newContainer\">\n\t\t<article>\n\t\t\t<div class=\"strategy-left\">\n\t\t\t\t<h2>\n\t\t\t\t\tDo you also want to create strong and engaging campaigns with your audiences?\t\t\t\t<\/h2>\n\t\t\t\t<p class=\"strategy-text\">\n\t\t\t\t\tOur experts are ready to help.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"strategy-ctas\">\n\t\t\t\t\t\t\n\t<button class=\"cta primary\" data-popup=\"1\" data-tocheck=\"none\" >\n\t\tI&#8217;m Interested \t<\/button>\n\n\t<a href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/strategy\/\" class=\"cta tertiary\" >\n\t\tDiscover our strategy expertise \t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"strategy-right\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/06\/strategy-image.webp\" alt=\"\">\n\t\t\t\t\t<div class=\"back\">\n\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6450,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[50,39,43,73,72,44],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Super Bowl 2022: a new era of digital campaigns<\/title>\n<meta name=\"description\" content=\"The Super Bowl 2022 digital campaigns have redefined the communication between advertisers and their consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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