{"id":5512,"date":"2018-04-27T16:57:00","date_gmt":"2018-04-27T16:57:00","guid":{"rendered":"https:\/\/redboxstaging.dev.redboxmedia.ca\/quelle-premiere-impression-faites-vous-sur-vos-visiteurs\/"},"modified":"2024-10-29T14:12:04","modified_gmt":"2024-10-29T14:12:04","slug":"what-first-impression-are-you-making-on-your-visitors","status":"publish","type":"post","link":"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/","title":{"rendered":"What first impression do you make on your visitors?"},"content":{"rendered":"\n<section class=\"articleHero\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"articleHero-content\">\n\t\t\t<h1 class=\"articleHero-title\">What first impression do you make on your visitors?<\/h1>\n\t\t\t<h3 class=\"articleHero-subtitle\"><\/h3>\n\t\t\t<p class=\"articleHero-text\">Nowadays, the website is an essential step for any business. It is often said that it is the showcase of a company. It allows anyone to learn about a product or service through the website.<br \/>\r\n<br \/>\r\nPeople tend to spend only 10 seconds on average on a web page, it is indeed very little! That\u2019s why you have to bet everything on the first impression you make on your visitors. It is your site that will determine whether someone will deal with your business or not.<br \/>\r\n<br \/>\r\nLet\u2019s see how to put the odds on your side so that your prospects have a good impression of your business.<\/p>\n\t\t\t<div class=\"articleHero-info\">\n\t\t\t\t<time datetime=\"\">\n\t\t\t\t\t27 April 2018\t\t\t\t<\/time>\n\t\t\t\t<ul class=\"articleHero-category\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tBranding &amp; Design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSEO\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tStrategy\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb marketing\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<ul class=\"articleHero-share\">\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M8.75 8.4375H10.3125L10.9375 5.9375H8.75V4.6875C8.75 4.04375 8.75 3.4375 10 3.4375H10.9375V1.3375C10.7337 1.31063 9.96437 1.25 9.15187 1.25C7.455 1.25 6.25 2.28562 6.25 4.1875V5.9375H4.375V8.4375H6.25V13.75H8.75V8.4375Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"linkedin\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\"\n\t\t\t\t\t\thref=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M5.89313 5.60556H8.21438V6.76181C8.54875 6.09681 9.40625 5.49931 10.6944 5.49931C13.1638 5.49931 13.75 6.82306 13.75 9.25181V13.7499H11.25V9.80494C11.25 8.42181 10.9156 7.64181 10.0644 7.64181C8.88375 7.64181 8.39313 8.48244 8.39313 9.80431V13.7499H5.89313V5.60556ZM1.60625 13.6437H4.10625V5.49931H1.60625V13.6437ZM4.46438 2.84369C4.46447 3.05324 4.42291 3.26071 4.34212 3.45406C4.26132 3.6474 4.14291 3.82276 3.99375 3.96994C3.6915 4.27033 3.28238 4.43847 2.85625 4.43744C2.43087 4.43715 2.02269 4.26944 1.72 3.97056C1.57138 3.82288 1.45337 3.64733 1.37271 3.45396C1.29206 3.26059 1.25036 3.0532 1.25 2.84369C1.25 2.42056 1.41875 2.01556 1.72063 1.71681C2.02305 1.41754 2.4314 1.24975 2.85688 1.24994C3.28313 1.24994 3.69188 1.41806 3.99375 1.71681C4.295 2.01556 4.46438 2.42056 4.46438 2.84369Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"email\">\n\t\t\t\t\t<a class=\"logo\" href=\"mailto:?body=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\" target=\"_blank\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M4.6618 7.3671L6.5013 8.62485L8.2745 7.40155L12.2492 11.323C12.1446 11.3568 12.0328 11.375 11.9164 11.375H1.08355C0.940551 11.375 0.804051 11.347 0.678601 11.297L4.6618 7.3671ZM13 4.1444V10.2914C13 10.452 12.9649 10.6041 12.9025 10.7412L9.0064 6.89715L13 4.1444ZM6.13341e-07 4.17885L3.9273 6.86465L0.0689006 10.6723C0.0232029 10.5506 -0.000137952 10.4215 6.13341e-07 10.2914V4.1795V4.17885ZM11.9164 1.625C12.5145 1.625 13 2.1099 13 2.70855V3.08945L6.4987 7.5712L6.13341e-07 3.1265V2.70855C6.13341e-07 2.11055 0.484901 1.625 1.08355 1.625H11.9164Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<div class=\"articleHero-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2018\/04\/Quelle-premiere-1358x764-1.webp\" alt=\"\">\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<h2>Put yourself in the shoes of your target<\/h2>\n<p>Afinding a website that is clear, intuitive and where the information you are looking for is easy to access, that\u2019s what your prospects are looking for. The aesthetics of your website is certainly important, but it is not enough on its own. You must think strategically when you establish your design, that is to say, establish a shopping path like the tags found in physical stores. It is necessary to facilitate access to information so as not to stupidly lose your prospects.<\/p>\n<p>The first ten seconds your prospects will spend on your website should answer these questions:<\/p>\n<p>\u201cDoes my site respond well to the need that my prospect is looking for, that is to say, does he know directly what we are selling?\u201d<\/p>\n<p>\u201cDoes he have access to the information he is looking for based on where he is in his buying cycle?\u201d<\/p>\n<h2>Facilitating your target&#8217;s experience<\/h2>\n<p>A prospect who types your site in the search bar is probably closer to the act of purchase. He knows your brand, was able to remember it and type it in the search bar. It\u2019s already a great victory! Now, you have to make it easier for him by adding a clear and visible button on the home page of your site to encourage him to perform an action. Indeed, this prospect knows your brand and you therefore know that he has confidence in having searched for your name on his own. You must then offer him several call-to-action options such as \u201cbuy\u201d or \u201cshop\u201d or even \u201cbook\u201d so that he can click on them and arrive directly at the place where he wants to go, without him don\u2019t have to search too much.<\/p>\n<p>Think about what a prospect, already familiar with your brand, might want to do when he types your website on his own in the search bar.<\/p>\n<p>Anyone who lands on your site, thanks to a paid ad on Google for example, will certainly want to arrive directly on the page that corresponds to their search.<\/p>\n<p>If you sell a service, then you will have to offer him content so that he can learn about it. Land them on a landing page and offer them to download an ebook or participate in an online training in exchange for their email. You then collect his information and stay in contact with him to then send him a series of automated emails in order to always offer him more little advice that will gradually give him more confidence in your service.<\/p>\n<p>If you sell products, your landing page should promote your latest product, for example, or a particular offer, but not all of your products or promotions.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"strategy\">\n\t<div class=\"newContainer\">\n\t\t<article>\n\t\t\t<div class=\"strategy-left\">\n\t\t\t\t<h2>\n\t\t\t\t\tYou want to make a good impression on your website visitors?\t\t\t\t<\/h2>\n\t\t\t\t<p class=\"strategy-text\">\n\t\t\t\t\tOur experts are ready to help.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"strategy-ctas\">\n\t\t\t\t\t\t\n\t<button class=\"cta primary\" data-popup=\"1\" data-tocheck=\"web\" >\n\t\tI&#8217;m interested \t<\/button>\n\n\t<a href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/web-design\/\" class=\"cta tertiary\" >\n\t\tDiscover our web design expertise \t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"strategy-right\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/06\/strategy-image.webp\" alt=\"\">\n\t\t\t\t\t<div class=\"back\">\n\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque auctor augue ante, in dapibus augue sagittis non. Aliquam cursus placerat erat, posuere aliquam nisi tincidunt vel. Mauris tempus quis enim vel accumsan. Donec non magna laoreet, porta magna ut, efficitur enim. Vestibulum lacinia velit eros, vitae dapibus orci pretium vel.<\/p>\n","protected":false},"author":1,"featured_media":6470,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[50,39,43,73,72,44],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What first impression do you make on your visitors? - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal<\/title>\n<meta name=\"description\" content=\"Make a lasting first impression on your visitors with insights from Redbox Media. Learn how to create a visually engaging and user-friendly website that captures attention from the start.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What first impression do you make on your visitors? - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal\" \/>\n<meta property=\"og:description\" content=\"Make a lasting first impression on your visitors with insights from Redbox Media. Learn how to create a visually engaging and user-friendly website that captures attention from the start.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Redbox Media - Digital strategy, web design and digital marketing agency in Montreal\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-27T16:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T14:12:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2018\/04\/Quelle-premiere.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"redboxmedia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"redboxmedia\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\"},\"author\":{\"name\":\"redboxmedia\",\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/#\/schema\/person\/a3c4d04cdb2024142e991f75eb044f82\"},\"headline\":\"What first impression do you make on your visitors?\",\"datePublished\":\"2018-04-27T16:57:00+00:00\",\"dateModified\":\"2024-10-29T14:12:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/#organization\"},\"articleSection\":[\"Branding &amp; Design\",\"SEO\",\"Social Media\",\"Strategy\",\"Web design\",\"Web marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\",\"url\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/what-first-impression-are-you-making-on-your-visitors\/\",\"name\":\"What first impression do you make on your visitors? - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal\",\"isPartOf\":{\"@id\":\"https:\/\/redboxstaging.dev.redboxmedia.ca\/#website\"},\"datePublished\":\"2018-04-27T16:57:00+00:00\",\"dateModified\":\"2024-10-29T14:12:04+00:00\",\"description\":\"Make a lasting first impression on your visitors with insights from Redbox Media. 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