{"id":5313,"date":"2018-04-20T18:40:00","date_gmt":"2018-04-20T18:40:00","guid":{"rendered":"https:\/\/redboxstaging.dev.redboxmedia.ca\/10-elements-importants-avoir-sur-votre-site\/"},"modified":"2024-10-28T20:31:18","modified_gmt":"2024-10-28T20:31:18","slug":"10-elements-importants-avoir-sur-votre-site","status":"publish","type":"post","link":"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/10-elements-importants-avoir-sur-votre-site\/","title":{"rendered":"10 important elements to have on your website"},"content":{"rendered":"\n<section class=\"articleHero\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"articleHero-content\">\n\t\t\t<h1 class=\"articleHero-title\">10 important elements to have on your website<\/h1>\n\t\t\t<h3 class=\"articleHero-subtitle\"><\/h3>\n\t\t\t<p class=\"articleHero-text\"><\/p>\n\t\t\t<div class=\"articleHero-info\">\n\t\t\t\t<time datetime=\"\">\n\t\t\t\t\t20 April 2018\t\t\t\t<\/time>\n\t\t\t\t<ul class=\"articleHero-category\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tBranding &amp; Design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSEO\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tSocial Media\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tStrategy\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb marketing\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<ul class=\"articleHero-share\">\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/10-elements-importants-avoir-sur-votre-site\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M8.75 8.4375H10.3125L10.9375 5.9375H8.75V4.6875C8.75 4.04375 8.75 3.4375 10 3.4375H10.9375V1.3375C10.7337 1.31063 9.96437 1.25 9.15187 1.25C7.455 1.25 6.25 2.28562 6.25 4.1875V5.9375H4.375V8.4375H6.25V13.75H8.75V8.4375Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"linkedin\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\"\n\t\t\t\t\t\thref=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/10-elements-importants-avoir-sur-votre-site\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M5.89313 5.60556H8.21438V6.76181C8.54875 6.09681 9.40625 5.49931 10.6944 5.49931C13.1638 5.49931 13.75 6.82306 13.75 9.25181V13.7499H11.25V9.80494C11.25 8.42181 10.9156 7.64181 10.0644 7.64181C8.88375 7.64181 8.39313 8.48244 8.39313 9.80431V13.7499H5.89313V5.60556ZM1.60625 13.6437H4.10625V5.49931H1.60625V13.6437ZM4.46438 2.84369C4.46447 3.05324 4.42291 3.26071 4.34212 3.45406C4.26132 3.6474 4.14291 3.82276 3.99375 3.96994C3.6915 4.27033 3.28238 4.43847 2.85625 4.43744C2.43087 4.43715 2.02269 4.26944 1.72 3.97056C1.57138 3.82288 1.45337 3.64733 1.37271 3.45396C1.29206 3.26059 1.25036 3.0532 1.25 2.84369C1.25 2.42056 1.41875 2.01556 1.72063 1.71681C2.02305 1.41754 2.4314 1.24975 2.85688 1.24994C3.28313 1.24994 3.69188 1.41806 3.99375 1.71681C4.295 2.01556 4.46438 2.42056 4.46438 2.84369Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"email\">\n\t\t\t\t\t<a class=\"logo\" href=\"mailto:?body=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/10-elements-importants-avoir-sur-votre-site\/\" target=\"_blank\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M4.6618 7.3671L6.5013 8.62485L8.2745 7.40155L12.2492 11.323C12.1446 11.3568 12.0328 11.375 11.9164 11.375H1.08355C0.940551 11.375 0.804051 11.347 0.678601 11.297L4.6618 7.3671ZM13 4.1444V10.2914C13 10.452 12.9649 10.6041 12.9025 10.7412L9.0064 6.89715L13 4.1444ZM6.13341e-07 4.17885L3.9273 6.86465L0.0689006 10.6723C0.0232029 10.5506 -0.000137952 10.4215 6.13341e-07 10.2914V4.1795V4.17885ZM11.9164 1.625C12.5145 1.625 13 2.1099 13 2.70855V3.08945L6.4987 7.5712L6.13341e-07 3.1265V2.70855C6.13341e-07 2.11055 0.484901 1.625 1.08355 1.625H11.9164Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<div class=\"articleHero-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2018\/04\/10-elements-importants-1358x764-1.webp\" alt=\"\">\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<h2>Google Analytics<\/h2>\n<p>The beauty of the web is that everything is quantifiable. Thanks to Google Analytics, you can quantify everything. This tool allows you to know: who comes to your website, what are the most visited pages, where do your visitors come from, how long do they stay on your website and even, what do they buy?\u00a0We can program objectives, see if they are achieved, such as seeing each time a user subscribes to your newsletter or performs a purchase.\u00a0Access to all these statistics will allow you to see what is working well or not and what could be optimized. If you don\u2019t have Google Analytics installed on your site, get it today, it\u2019s free!<\/p>\n<h2>Adaptive version<\/h2>\n<p>People spend all their time on mobile devices. They do everything from their phones: searching, shopping, etc.<\/p>\n<p>Having a &#8220;responsive&#8221; version simply means repositioning the elements of your site to the size of the screen (laptop, tablet, mobile). If you&#8217;re on your iPhone, you shouldn&#8217;t have to &#8220;zoom in&#8221; to read a text or click on a button.<\/p>\n<p>If your site doesn&#8217;t have a version that adapts to mobile and tablet devices, you&#8217;re missing out on most of your potential traffic. And more traffic means more sales!<\/p>\n<h2>E-commerce<\/h2>\n<p>If you have a website, it&#8217;s probably because you sell products or services.<\/p>\n<p>Are your products items that people could buy online? If so, it&#8217;s worth thinking about. It&#8217;ll save you time and keep your store open 24 hours a day!<\/p>\n<p>If you&#8217;re selling a service, think about selling it as a subscription (monthly or yearly) so you only have to convince the customer once to sign up.<\/p>\n<p>Today, many e-commerce sites sell worldwide. Imagine the revenue potential. Some have even managed to convert their products and services into virtual goods, such as eBooks or webinars. In these cases, your costs become practically zero, and you make even more profit!<\/p>\n<h2>Contact form<\/h2>\n<p>If your service or product won&#8217;t sell directly on an e-commerce platform because it&#8217;s too expensive, too big or too customized, consider implementing a contact form. This can be an online submission form with specific questions that will enable you to offer a price to the customer, an appointment booking form or an information request.<\/p>\n<p>Remember to highlight this form so that visitors can access it quickly and easily. Use a color that stands out from the rest for the form (or the form submit button). This will encourage visitors to take action. After all, that&#8217;s the main purpose of your website!<\/p>\n<h2>Newsletter subscription<\/h2>\n<p>The newsletter is undoubtedly the best way to communicate with all your current and potential customers. With just one click, you can send a message to hundreds or even thousands of people in just a few minutes.<br \/>\nIf you had a new promotion tomorrow that you wanted to tell all your customers about, how would you go about it? Calling them one by one would take days, if not months. To reach them via your Facebook page, you&#8217;ll have to pay, and it&#8217;s not 100% certain that they&#8217;ll receive it. Think about simply adding a field on your site to let people sign up for your newsletter.<br \/>\nOn the other hand, adding a &#8220;Sign up for our newsletter&#8221; will probably not get you any results. Today, the word &#8220;newsletter&#8221; sounds like &#8220;advertising&#8221; in people&#8217;s ears. So you need to find a more creative way of getting them to sign up. Perhaps offering them something in return, such as &#8220;A free guide&#8221; or even telling them they&#8217;ll be the first to benefit from your upcoming services or products, would make them accept?<br \/>\nThe most important thing is to put yourself in your visitor&#8217;s shoes and ask the question &#8220;What would the visitor like to receive in return, to encourage them to take action&#8221;.<\/p>\n<h2>Modern and up-to-date design<\/h2>\n<p>What&#8217;s cool today probably won&#8217;t be next year. Fashions change, especially when it comes to the web. Technologies evolve so rapidly that you need to keep your website&#8217;s look up to date if you want to stay ahead of the game.<br \/>\nDon&#8217;t forget that it&#8217;s the design of your website that will speak most to your visitor. If the &#8220;look&#8221; isn&#8217;t professional or up to date, chances are most of your customers won&#8217;t think your products or services are either.<br \/>\nEven if you&#8217;re the best lawyer in the world and you have a website that dates back to the 2000s, there&#8217;s no chance of a serious customer contacting you, because the image reflected by your website is what the visitor will remember.<br \/>\nIn many cases, the majority of real potential customers will visit two or three competitors&#8217; sites before making their choice. The first impression your site&#8217;s design reflects has a big influence on the choice these customers will make.<\/p>\n<h2>Content Self-Management System<\/h2>\n<p>Gone are the days when you had to call your webmaster every time you wanted to change something on your site. Today, there are so-called content self-management systems such as WordPress, Drupal, Joomla and others. These are platforms that allow you to connect to a dashboard that lets you update your site&#8217;s content without any programming knowledge.<br \/>\nOf course, if you want to make changes to the site&#8217;s structure or functionalities, it&#8217;s advisable to go through a programmer. But if you simply want to change a few texts or photos, or add or remove products or services, it will only take a few minutes.<br \/>\nAnother advantage of these platforms is that they often have large communities with many extensions available. So if you ever want to add a new feature to your site, chances are someone has already created it for you!<\/p>\n<h2>A local or staging version<\/h2>\n<p>If your website is the heart of your business, it probably means that every minute your site is offline, you&#8217;re losing money. That&#8217;s why having a &#8220;test&#8221; version of your website is essential. This version can be &#8220;local&#8221; (on your computer on a simulated server) or on a web-accessible server.<\/p>\n<p>Often, these versions are exact copies of your real site, allowing you to test the site when you make changes in structure or functionality, without affecting the real site.<\/p>\n<p>You can work either with FTP to transfer files to the real website, or even better, use a GIT system to push changes to the server. In both cases, the important thing is to test carefully when making large-scale changes. That&#8217;s why you need a &#8220;test&#8221; version of your site.<\/p>\n<h2>Fairly fast response time<\/h2>\n<p>If your website is the heart of your business, it probably means that every minute your site is offline, you&#8217;re losing money. That&#8217;s why having a &#8220;test&#8221; version of your website is essential. This version can be &#8220;local&#8221; (on your computer on a simulated server) or on a web-accessible server.<br \/>\nOften, these versions are exact copies of your real site, allowing you to test the site when you make changes in structure or functionality, without affecting the real site.<br \/>\nYou can work either with FTP to transfer files to the real website, or even better, use a GIT system to push changes to the server. In both cases, the important thing is to test carefully when making large-scale changes. That&#8217;s why you need a &#8220;test&#8221; version of your site.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"strategy\">\n\t<div class=\"newContainer\">\n\t\t<article>\n\t\t\t<div class=\"strategy-left\">\n\t\t\t\t<h2>\n\t\t\t\t\tDo you want a strong strategy based on these elements? \t\t\t\t<\/h2>\n\t\t\t\t<p class=\"strategy-text\">\n\t\t\t\t\tOur experts are ready to help.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"strategy-ctas\">\n\t\t\t\t\t\t\n\t<button class=\"cta primary\" data-popup=\"1\" data-tocheck=\"strategie\" >\n\t\tI&#8217;m interested \t<\/button>\n\n\t<a href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/strategy\/\" class=\"cta tertiary\" >\n\t\tDiscover our strategy expertise\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"strategy-right\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/06\/strategy-image.webp\" alt=\"\">\n\t\t\t\t\t<div class=\"back\">\n\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque auctor augue ante, in dapibus augue sagittis non. Aliquam cursus placerat erat, posuere aliquam nisi tincidunt vel. Mauris tempus quis enim vel accumsan. Donec non magna laoreet, porta magna ut, efficitur enim. Vestibulum lacinia velit eros, vitae dapibus orci pretium vel.<\/p>\n","protected":false},"author":1,"featured_media":6472,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[50,39,43,73,72,44],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 important elements to have on your website - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal<\/title>\n<meta name=\"description\" content=\"What should your website include? Discover 10 essential elements every site needs to engage visitors, improve usability, and drive conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/10-elements-importants-avoir-sur-votre-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 important elements to have on your website - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal\" \/>\n<meta property=\"og:description\" content=\"What should your website include? 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