{"id":13577,"date":"2024-09-17T09:00:00","date_gmt":"2024-09-17T09:00:00","guid":{"rendered":"https:\/\/redboxstaging.dev.redboxmedia.ca\/?p=13577"},"modified":"2024-10-28T20:05:00","modified_gmt":"2024-10-28T20:05:00","slug":"design-thinking-and-design-doing-what-managerial-process-for-my-web-agency","status":"publish","type":"post","link":"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/design-thinking-and-design-doing-what-managerial-process-for-my-web-agency\/","title":{"rendered":"Design Thinking and Design Doing: What Managerial Process for My Web Agency?"},"content":{"rendered":"\n<section class=\"articleHero\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"articleHero-content\">\n\t\t\t<h1 class=\"articleHero-title\">Design Thinking and Design Doing: What Managerial Process for My Web Agency?<\/h1>\n\t\t\t<h3 class=\"articleHero-subtitle\"><\/h3>\n\t\t\t<p class=\"articleHero-text\">In any production\/creation process, every company and web agency strives to be as efficient as possible. It\u2019s rare to achieve a perfect final project on the first try. That\u2019s why each company develops guidelines to follow, in order to guide the team through each project.<br \/>\r\n<br \/>\r\nEach company develops its own managerial process based on various factors: the number of collaborators, the size of the company and its hierarchy, the importance of the project, the deadline for the final delivery\u2026 Management tends to evolve over time, in terms of both human and material resources.<br \/>\r\n<br \/>\r\nOnce the client\u2019s issue is received, several players will be involved until the final project is delivered. It is crucial to implement logical steps to follow in order to reach the final goal while remaining efficient.<br \/>\r\n<br \/>\r\nIn this article, we will discuss two essential concepts and organizational methods for a good understanding of design. These methods lay the foundation for effective managerial project management. Next, we will look at the different collaborators who are expected to participate in the project. Finally, we will outline the various stages of design creation.<\/p>\n\t\t\t<div class=\"articleHero-info\">\n\t\t\t\t<time datetime=\"\">\n\t\t\t\t\t17 September 2024\t\t\t\t<\/time>\n\t\t\t\t<ul class=\"articleHero-category\">\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tBranding &amp; Design\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tHR marketing\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tStrategy\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<li>\n\t\t\t\t\t\t\tWeb marketing\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\t\t\t<ul class=\"articleHero-share\">\n\t\t\t\t<li class=\"facebook\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/design-thinking-and-design-doing-what-managerial-process-for-my-web-agency\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path\n\t\t\t\t\t\t\t\td=\"M8.75 8.4375H10.3125L10.9375 5.9375H8.75V4.6875C8.75 4.04375 8.75 3.4375 10 3.4375H10.9375V1.3375C10.7337 1.31063 9.96437 1.25 9.15187 1.25C7.455 1.25 6.25 2.28562 6.25 4.1875V5.9375H4.375V8.4375H6.25V13.75H8.75V8.4375Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"linkedin\">\n\t\t\t\t\t<a class=\"logo\" target=\"_blank\"\n\t\t\t\t\t\thref=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/design-thinking-and-design-doing-what-managerial-process-for-my-web-agency\/\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"15\" viewBox=\"0 0 15 15\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M5.89313 5.60556H8.21438V6.76181C8.54875 6.09681 9.40625 5.49931 10.6944 5.49931C13.1638 5.49931 13.75 6.82306 13.75 9.25181V13.7499H11.25V9.80494C11.25 8.42181 10.9156 7.64181 10.0644 7.64181C8.88375 7.64181 8.39313 8.48244 8.39313 9.80431V13.7499H5.89313V5.60556ZM1.60625 13.6437H4.10625V5.49931H1.60625V13.6437ZM4.46438 2.84369C4.46447 3.05324 4.42291 3.26071 4.34212 3.45406C4.26132 3.6474 4.14291 3.82276 3.99375 3.96994C3.6915 4.27033 3.28238 4.43847 2.85625 4.43744C2.43087 4.43715 2.02269 4.26944 1.72 3.97056C1.57138 3.82288 1.45337 3.64733 1.37271 3.45396C1.29206 3.26059 1.25036 3.0532 1.25 2.84369C1.25 2.42056 1.41875 2.01556 1.72063 1.71681C2.02305 1.41754 2.4314 1.24975 2.85688 1.24994C3.28313 1.24994 3.69188 1.41806 3.99375 1.71681C4.295 2.01556 4.46438 2.42056 4.46438 2.84369Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\n\t\t\t\t<li class=\"email\">\n\t\t\t\t\t<a class=\"logo\" href=\"mailto:?body=https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/design-thinking-and-design-doing-what-managerial-process-for-my-web-agency\/\" target=\"_blank\">\n\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 13 13\">\n\t\t\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\"\n\t\t\t\t\t\t\t\td=\"M4.6618 7.3671L6.5013 8.62485L8.2745 7.40155L12.2492 11.323C12.1446 11.3568 12.0328 11.375 11.9164 11.375H1.08355C0.940551 11.375 0.804051 11.347 0.678601 11.297L4.6618 7.3671ZM13 4.1444V10.2914C13 10.452 12.9649 10.6041 12.9025 10.7412L9.0064 6.89715L13 4.1444ZM6.13341e-07 4.17885L3.9273 6.86465L0.0689006 10.6723C0.0232029 10.5506 -0.000137952 10.4215 6.13341e-07 10.2914V4.1795V4.17885ZM11.9164 1.625C12.5145 1.625 13 2.1099 13 2.70855V3.08945L6.4987 7.5712L6.13341e-07 3.1265V2.70855C6.13341e-07 2.11055 0.484901 1.625 1.08355 1.625H11.9164Z\" \/>\n\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t<\/ul>\n\t\t<\/div>\n\t\t<div class=\"articleHero-image\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/09\/jason-goodman-Oalh2MojUuk-unsplash-scaled.jpg\" alt=\"\">\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"quote\">\n\t<div class=\"redboxContainer\">\n\t\t<p class=\"quote-text\">The success of projects relies on adaptive management and well-defined steps to guide the team.<\/p>\n\t\t<p class=\"quote-author\">Nader, Co-founder of Redbox Media<\/p>\n\t<\/div>\n<\/section>\n\n\n<section class=\"imageText\">\n\t<div class=\"redboxContainer left\">\n\t\t<div class=\"imageText-content\">\n\t\t\t<h2 class=\"imageText-title\">The Fundamental Principles of Design Creation<\/h2>\n\t\t\t<div class=\"imageText-text\"><p>There are two fundamental principles in design creation: Design Thinking and Design Doing. To better approach and understand the subject, we will briefly define these two concepts.<\/p>\n<p><strong>Design Thinking:<\/strong> This approach involves getting different actors within a company to work together to draw the best solutions from each specialty. Once the problem is revealed, the teams gather to find a solution. Finally, they work together to develop the project while staying connected with one another. This approach utilizes a participative management style. To gain a clearer understanding of the final goal, Design Thinking, as its name suggests, heavily emphasizes the visual aspect: prototyping and graphic creation are encouraged to better grasp the project.<\/p>\n<p><strong>Design Doing:<\/strong> This concept complements Design Thinking. You go through the Thinking phase to ultimately create and formulate a final design. The Doing concept relies on two main points: the experimental and the social.<\/p>\n<p><strong>The experimental aspect?<\/strong> It\u2019s about diving in and learning from your mistakes. The more you practice, the more you develop your skills in both the project and your area of expertise. It\u2019s not enough to rely solely on theoretical knowledge; you must put it into practice. Often, by practicing and experimenting with new concepts, you improve.<\/p>\n<p><strong>Next comes the social aspect:<\/strong> the exchange of knowledge and experience enhances and strengthens your expertise. Meet with your colleague in the marketing department and learn from their project experiences. Consult your sales team to better understand the issues and feedback the client has provided. Don\u2019t hesitate to reach out to your project manager for practical advice on a problem you\u2019re struggling to solve. This is also part of Design Doing: act and interact.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"imageText-image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/09\/brooke-cagle-uHVRvDr7pg-unsplash-scaled.jpg\" alt=\"\">\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"quote\">\n\t<div class=\"redboxContainer\">\n\t\t<p class=\"quote-text\">Combining design thinking and design doing in team management stimulates innovation while maintaining a focus on concrete deliverables.<\/p>\n\t\t<p class=\"quote-author\">Nader, co-founder of Redbox Media<\/p>\n\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<h3><b>Who Will Be Involved in the Design Creation Process?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The involvement of team members depends on your company&#8217;s hierarchy. Let\u2019s take the example of a design agency with four key collaborators who participate in the design creation process.\u00a0<\/span><\/p>\n<p><b>Business developers\/salespeople<\/b><span style=\"font-weight: 400;\"> are the first to step in. They are the ones who establish the initial contact with the clients. They receive the initial issues, analyze them, and summarize the project, including the client\u2019s expectations and motivations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Closely connected to the sales team, <\/span><b>production managers<\/b><span style=\"font-weight: 400;\"> are the second link in the design creation process. They gather the initial information collected by the salesperson and, based on this, develop an initial brief. If any information is missing (brand guidelines, final document types, budget), it is their responsibility to follow up with the client to complete their file. Ultimately, they check the execution schedules and then distribute the brief to the project manager.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>project managers<\/b><span style=\"font-weight: 400;\"> take the brief from the production managers and translate it into a format that the execution team can understand. They monitor the project&#8217;s progress and act as liaisons between management and the execution team. They are available to both the clients and the designers\/developers to answer questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the <\/span><b>designers<\/b><span style=\"font-weight: 400;\"> come into play. They are responsible for implementing the brief. Although they are involved in the design reflection process by discussing it with the project manager, they primarily focus on creating the graphic products and delivering a final visual to the client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the case of website creation, the final link in the chain is the <\/span><b>developer\/integrator<\/b><span style=\"font-weight: 400;\">. This person collaborates closely with the designers to bring a viable project to life. They are responsible for developing the final product using the mockups created by the designers.<\/span><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"imageText\">\n\t<div class=\"redboxContainer right\">\n\t\t<div class=\"imageText-content\">\n\t\t\t<h2 class=\"imageText-title\">The Different Stages of Creation<\/h2>\n\t\t\t<div class=\"imageText-text\"><p>To structure your design creation process, you can also establish a clear set of guidelines for your team to follow. You can incorporate these various stages of creation into the Design Thinking approach. They can be adapted to your company based on its size and the specific needs of each project.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<div class=\"imageText-image\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/09\/luca-bravo-9l_326FISzk-unsplash-scaled.jpg\" alt=\"\">\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"text\">\n\t<div class=\"redboxContainer\">\n\t\t<div class=\"text-content\">\n\t\t\t<h3>Example: The Creation of a New Website<\/h3>\n<p><strong>Meeting with the Client (Business Developer\/Salesperson):<\/strong> The business developer meets with the client to thoroughly understand their needs and formulates the contract.<\/p>\n<p><strong>Confirming the Client&#8217;s Needs (Production Manager):<\/strong> The production manager finalizes the discovery phase and sends an initial brief to the project managers. If essential information is missing, they follow up with the client to complete the file.<\/p>\n<p><strong>Creating the Brief (Project Manager):<\/strong> The project manager refines the production manager&#8217;s brief to make it comprehensible for the designers.<\/p>\n<p><strong>Establishing Timelines\/Schedules (Project Manager):<\/strong> The project manager outlines the different phases of the project (wireframe, mockups, production launch, website finalization) and schedules future meetings.<\/p>\n<p><strong>Benchmarking (Project Manager):<\/strong> The team researches current trends and draws inspiration from competitors in the client\u2019s industry. The project manager compiles these insights into a proposal, which is then discussed with the designer to define the key development areas.<\/p>\n<p><strong>Content Structure and Site Map (Project Manager or Designer):<\/strong> This marks the beginning of the UX phase. Either the project manager or designer, depending on the company structure, maps out the user journey and the content that will be integrated into the site.<\/p>\n<p><strong>Wireframes (Project Manager or Designer):<\/strong> Depending on the company&#8217;s structure, either the project manager or designer can create the wireframes. This is where the UX process takes shape, with layout designs, consideration of calls to action (CTAs), content placement, and animations.<\/p>\n<p><strong>Graphic Mockups (Designer):<\/strong> This is the design phase, where the wireframes are transformed into aesthetically pleasing mockups. Animations may also be added to immerse the client in the final look of the site.<\/p>\n<p><strong>Integration and Development (Developers):<\/strong> The final stage of execution involves handing the mockups to the developers, who are responsible for turning them into a functional, reliable website.<\/p>\n<p><strong>Client Validation (Project Manager and Production Manager):<\/strong> The team presents the final website to the client for approval. This is the stage where final tweaks and bug fixes are made based on client feedback before the site goes live.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"strategy\">\n\t<div class=\"newContainer\">\n\t\t<article>\n\t\t\t<div class=\"strategy-left\">\n\t\t\t\t<h2>\n\t\t\t\t\tDo you want to optimize your company&#8217;s managerial process?\t\t\t\t<\/h2>\n\t\t\t\t<p class=\"strategy-text\">\n\t\t\t\t\tRedbox Media supports you in developing and implementing management tools and methods tailored to your needs. Reach out to our experts and let&#8217;s discuss your projects together.\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t<div class=\"strategy-ctas\">\n\t\t\t\t\t\t\n\t<button class=\"cta primary\" data-popup=\"1\" data-tocheck=\"none\" >\n\t\tI&#8217;m interested\t<\/button>\n\n\t<a href=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/en\/hr-marketing\/\" class=\"cta tertiary\" >\n\t\tDiscover our HR expertise\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<div class=\"strategy-right\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/redboxstaging.dev.redboxmedia.ca\/wp-content\/uploads\/2024\/06\/strategy-image.webp\" alt=\"\">\n\t\t\t\t\t<div class=\"back\">\n\t\t\t\t\t\t<span><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/article>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>In this article, we will discuss two essential concepts and organizational methods for a good understanding of design. These methods lay the foundation for effective managerial project management. Next, we will look at the different collaborators who are expected to participate in the project. Finally, we will outline the various stages of design creation.<\/p>\n","protected":false},"author":1,"featured_media":13567,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[50,74,73,44],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Thinking and Design Doing: What Managerial Process for My Web Agency? - Redbox Media - Digital strategy, web design and digital marketing agency in Montreal<\/title>\n<meta name=\"description\" content=\"Discover how design thinking and design doing can transform the management of your web agency. 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