Who Will Be Involved in the Design Creation Process?

The involvement of team members depends on your company’s hierarchy. Let’s take the example of a design agency with four key collaborators who participate in the design creation process. 

Business developers/salespeople are the first to step in. They are the ones who establish the initial contact with the clients. They receive the initial issues, analyze them, and summarize the project, including the client’s expectations and motivations.

Closely connected to the sales team, production managers are the second link in the design creation process. They gather the initial information collected by the salesperson and, based on this, develop an initial brief. If any information is missing (brand guidelines, final document types, budget), it is their responsibility to follow up with the client to complete their file. Ultimately, they check the execution schedules and then distribute the brief to the project manager.

The project managers take the brief from the production managers and translate it into a format that the execution team can understand. They monitor the project’s progress and act as liaisons between management and the execution team. They are available to both the clients and the designers/developers to answer questions.

Finally, the designers come into play. They are responsible for implementing the brief. Although they are involved in the design reflection process by discussing it with the project manager, they primarily focus on creating the graphic products and delivering a final visual to the client.

In the case of website creation, the final link in the chain is the developer/integrator. This person collaborates closely with the designers to bring a viable project to life. They are responsible for developing the final product using the mockups created by the designers.

Example: The Creation of a New Website

Meeting with the Client (Business Developer/Salesperson): The business developer meets with the client to thoroughly understand their needs and formulates the contract.

Confirming the Client’s Needs (Production Manager): The production manager finalizes the discovery phase and sends an initial brief to the project managers. If essential information is missing, they follow up with the client to complete the file.

Creating the Brief (Project Manager): The project manager refines the production manager’s brief to make it comprehensible for the designers.

Establishing Timelines/Schedules (Project Manager): The project manager outlines the different phases of the project (wireframe, mockups, production launch, website finalization) and schedules future meetings.

Benchmarking (Project Manager): The team researches current trends and draws inspiration from competitors in the client’s industry. The project manager compiles these insights into a proposal, which is then discussed with the designer to define the key development areas.

Content Structure and Site Map (Project Manager or Designer): This marks the beginning of the UX phase. Either the project manager or designer, depending on the company structure, maps out the user journey and the content that will be integrated into the site.

Wireframes (Project Manager or Designer): Depending on the company’s structure, either the project manager or designer can create the wireframes. This is where the UX process takes shape, with layout designs, consideration of calls to action (CTAs), content placement, and animations.

Graphic Mockups (Designer): This is the design phase, where the wireframes are transformed into aesthetically pleasing mockups. Animations may also be added to immerse the client in the final look of the site.

Integration and Development (Developers): The final stage of execution involves handing the mockups to the developers, who are responsible for turning them into a functional, reliable website.

Client Validation (Project Manager and Production Manager): The team presents the final website to the client for approval. This is the stage where final tweaks and bug fixes are made based on client feedback before the site goes live.

Your Business Has Undergone Major Changes

If your business has experienced significant changes, such as a merger, acquisition, or shift in focus, it’s definitely time to evolve your brand to reflect these changes. This ensures that your brand accurately represents the new direction of your company.

You Are Facing Increased Competition

If you find that you are losing market share to competitors, it’s likely because their brands are more compelling or relevant to your target audience. Rebranding can help you stand out in a crowded market and differentiate yourself from the competition.

Your Brand is Inconsistent

If the elements of your branding (such as your logo, messaging, and marketing materials) are inconsistent or do not represent your company coherently, it’s time to consider a branding update. A consistent brand image is essential for establishing credibility and trust with your customers.

Your Website or Social Media Presence is Outdated

In the digital age, having a strong online presence is crucial. If your website or social media pages are outdated or do not accurately represent your brand, it might be time to think about rebranding and updating your online presence.

Updating your brand image can be a daunting step, but it is often necessary to keep your brand relevant and resonant with your target audience. If you exhibit any of the signs above, it’s time to consider rebranding.

As a digital marketing agency, Redbox Media supports you in creating a powerful brand image that allows your brand to shine. From strategy to web design to the launch of your new site, take advantage of our expertise for a brand aligned with your values and in tune with the times!

Leverage Technology to Your Advantage:

Observe what your competitors are doing and stay up-to-date with industry trends. This can help you identify new opportunities and stay ahead of the competition.

Here is an example of an application:

• Improving communication with customers:
  With ChatGPT, companies can improve the quality of customer service by allowing customers to communicate more efficiently and fluently. Customers can ask questions and get precise and detailed answers. This reduces misunderstandings and improves customer satisfaction. Additionally, by using ChatGPT as your robotic customer advisor, you will improve the operational efficiency of your services
• Automating some repetitive tasks : ChatGPT also helps businesses automate repetitive tasks. For example, a company can use ChatGPT to respond to emails or filter customer requests. This reduces the workload of your employees and frees them up to focus on more complex and creative tasks. Additionally, automation can help reduce human errors and improve work quality.
• Improving the quality of produced content: Content strategy is a crucial part of an ecommerce business. At Redbox media, it is important for us to provide a content strategy tailored to the needs of our client. However, not all companies have writers on their teams. ChatGPT is therefore a vector for the development and creation of quality content. This helps to create and manage valuable, relevant, and consistent content that supports and achieves your business goals. Attracting and retaining customers, building brand awareness, improving search engine optimization (SEO), and increasing conversions are all essential to a business with a predominantly online presence. The models used by ChatGPT can analyze data and learn from existing text to produce coherent, accurate, and well-structured text. This reduces the time it takes to create content while improving its quality. ChatGPT can also help in the creation of captivating headlines, summaries, and even complete articles. This can save time and resources for companies, freeing up their teams to focus on other important aspects of their content marketing.

The interesting thing to know about ChatGPT is that it was trained on tons of textual data from all over the internet. Specifically, it was trained on a corpus of over 45 terabytes (or 45 billion megabytes) of text from English websites. This represents a large amount of data that allowed ChatGPT to understand English well and produce coherent, concise, and relevant text. Additionally, ChatGPT was trained with a conversion language model that uses attention mechanisms to focus on the most important parts of the text. This attention mechanism allows ChatGPT to better understand the structure of the text and learn to predict the next sequence of words more accurately.

Brands have for this must-see sporting event armed themselves with the 3 key elements synonymous with a successful digital campaign:

1. Understand their target audience: it is important to understand your target audience and what interests and motivates them. Demographic information such as age, gender and location can be used to target your audience effectively.
2. Use the latest technologies: digital technologies are constantly evolving and it is important to use them to create interactive and immersive campaigns. Augmented realities, facial recognition and virtual reality can be used to create unique experiences for consumers.
3. Create quality content: for a successful digital campaign, it is important to create quality content that informs, entertains and engages consumers. Content must be clear, concise and easy to understand to be effective. It is also important to make it visually appealing to hold consumers’ attention.

For example, Pepsi made a big impact by launching an augmented reality campaign that used QR codes to unlock exclusive experiences for users. This campaign was also boosted by celebrities such as artists Mary J. Blige, Dr Dre, Snoop Dogg, Kendrick Lamar, and Eminem all coming together after Dr Dre’s call. By picking up on the codes of cinema, the brand invited its audience to use its QR codes to access the behind-the-scenes of the campaign, with never-before-seen videos, gifts, and accessories to win, including those signed by the artists.

As for the sandwich brand Subway, it partnered with the three NFL stars Russell Wilson, Trevor Lawrence, and Marshawn Lynch to reinforce its digital strategy. Following the “Sandwich Artists” campaign in partnership with a TikTok influencer in late 2019, Subway continued its monitoring of social and digital trends by using the popularity of NFL players. On February 5, 2022, Subway offered an exclusive menu called “The Vault” that included the Super Bowl athletes’ favorite sandwiches. Consumers could only discover this special menu through the brand’s website or app. The three signature sandwiches include the “Dangerwich”, the “Beef Mode”, and the “Sunshine Sub”, available for fans of the athletes, Super Bowl, and sandwiches.

Groupon, the online deal leader, partnered with NFL player Rob Gronkowski to create an original digital campaign for Super Bowl 2022. The “Party Like a Player” contest offered winners the opportunity to celebrate the Super Bowl at Rob Gronkowski’s place.
This digital campaign allowed Groupon to stand out by offering a unique and unforgettable experience to its consumers. In collaboration with Rob Gronkowski, Groupon was able to capture the excitement and energy of the Super Bowl and offer consumers a once-in-a-lifetime experience.
In collaboration with Rob Gronkowski, Groupon was also able to capture the attention of its target audience by using the athlete’s popularity to enhance brand awareness and encourage consumers to participate in the contest. This also allowed Groupon to strengthen its collaboration with the athlete.

These campaigns have shown the importance of technology for both advertisers and consumers. Consumers are becoming more open to interactive and immersive experiences. Advertisers, on the other hand, are becoming increasingly aware of the importance of using new technologies to seduce their audience with unique and increasingly advanced experiences.
Digital campaigns had a significant impact on Super Bowl 2022 by strengthening the connection between advertisers and viewers. They allowed advertisers to stand out and rekindle interest among viewers for a brand they already knew and thus strengthen existing connections.

Simple navigation

No more puzzles to find answers to your questions! We have clearly and precisely reorganized each of our sections. Accessible tabs and specific categories to facilitate your search in the most intuitive way possible. Watchword ? Practicality and simplicity.

Modern, dynamic design

Because a picture is worth a thousand words! Explanatory videos to understand our services and precise illustrations of each of our products are essential to demonstrate our expertise. You will also find the different projects on which we have been able to work and how we have satisfied our different customers.
Without forgetting a presentation of our team and our premises, always attentive to your needs to meet your challenges!

Optimize your search
Clean content to provide you with structured and clear information. To be able to support you remotely in order to better meet your needs with an online quote request as well as personalized forms according to your needs.

Creating a blog section
Tips, tricks, news… You are sure to find what you are looking for in our blog! Every week our team shares articles with you in order to better inform you and help you in your digital strategy.

Enjoy your discovery and your visit to redboxmedia.ca!

The 2 fundamental principles

There are two fundamental principles in design creation: Design Thinking and Design Doing. Two principles that deserve some clarification.

The approach of Design Thinking consists in making the different actors of a company work together to draw the best solutions from each specialty. Once the problem has been revealed, the teams meet to find its solution. Finally, the teams are busy developing this project while maintaining a link with each other. This is called the participatory management method.

Are you planning to add new functionalities to your website in the near future?

If you’re reading this article, it’s because you may be looking to add new features to your site, such as an online store, chat bot, etc. All these technologies are fairly recent, and for better compatibility with your site, it’s often best to update it. What’s more, if your site still uses Flash, it won’t be usable on Iphone and Ipad.

Is your site suitable for mobile and tablet use?

The importance of a responsive website in 2019 is well established. Not only that, the number of Google searches made from a smartphone or tablet exceeds those made by computer. In addition, it is likely that the majority of users who visit your site via a mobile platform will abandon their search if the site is not responsive.

Here are some questions to ask yourself to check whether your site needs a second life or not. So you can start off on the right foot. If you realize that your website needs change, do not hesitate to contact us. Our web agency with a team of professionals will be happy to advise you on the best options for your business.

What are these rules?

These rules are defined by the Government of Quebec, in collaboration with the Office des personnes Handicapés du Québec. They are gathered in a document called “standards on the accessibility of a website”. These standards are constantly evolving, which is why there are many versions of this document, which are constantly adapted. Today we arrive at version 2.0. The standards on the accessibility of a website bring together a large number of rules. Here is some of them.

Who are we talking to exactly?

This content is addressed to a greater number of people with disabilities, including elderly people with loss of autonomy, but also: blind and visually impaired people, deaf and hard of hearing people, people with learning disabilities, cognitive, motor, speech, or photosensitivity limitations, regardless of their culture or language. They also facilitate access for people using less efficient equipment and in any geographical area. Finally, these rules allow users in general to browse web content that is easier to use.

What are these features?

Noticeable

The content of a website must be able to be perceived by each Internet user. We can take the example of an image. We must make sure that it has an alternative text that can be narrated so that it can be understood by a blind person. Conversely, the sound file must have a text transcription to be understood by a deaf person.

Usable

The elements of the content of a website must be usable by each Internet user. We can take the example of the mouse. A person who cannot use a mouse must be able to navigate the site otherwise with voice assistance, for example. It is necessary to think of helping the Internet user to find his way around the site with a search engine, a menu… And functionalities also accessible on the keyboard.

Understandable

The content of a website must be understandable by as many Internet users as possible. We can take the example of the language used. Determining this allows voice synthesis users to be able to hear the pronunciation of the content in their language. Likewise, always remember to make textual content readable and understandable.

Robust

The content of a website must be usable by current or future technologies. But also usable by software that allows a disabled person to use a computer independently to access web content » These are called computer adaptive technologies.

A tool to meet one of the rules of the web?

Very often, the level of contrast during the creation of a website is not the priority. Nevertheless, the contrast is essential to allow optimal accessibility. You should know that 285 million people on the planet live with limited vision. Which is not negligible. The rules of web accessibility make it possible to reduce or remove the obstacles of users facing contrasts on a web page. For example, there are plugins like stark which allow you to compare two colors in order to know if the contrast is sufficient to respect these rules. It also allows you to check the colors against eight different types of color blindness, or check the readability of the text in relation to its size.

Today the internet is an integral part of our lives, both personal and professional. It therefore becomes important to meet these web standards in order to have a website accessible to as many people as possible.

Ask yourself the right questions

How old is the design of your website?

Statistically, in addition to having a website with interesting content, an important point that should not be overlooked is copyright. Often placed below the footer, it contains the rights of the company on its website. This can be the name of the company that designed the site and the year of creation. If this last information indicates that the website was made more than 6 years ago, it may repel the visitor or even lead him to wonder if the company is still in operation. It is therefore a good indicator that your website should be updated.

Is your website well referenced on Google?

The main purpose of a website is to give your business good online visibility. If Google is not able to find it, you have to review its strategy. SEO plays a major role in the SEO of a site. Google is constantly updating its traffic tracking and analysis tools. It is elementary to ensure that your website incorporates them. If you regularly maintain your website, your SEO will be positively impacted. Google is very receptive not only to quality content and the regularity of publications, but also to the security of your interface, loading speed and compatibility with mobile devices. These are important criteria for the SEO of your website.

Are you planning to integrate new features into your website soon?

If you are reading this article, you may want to add new features to your site, such as an online store, a chat bot, etc. All these technologies are quite recent and for better compatibility with your site it is often preferable to update it. In addition, if your site still uses Flash language, it cannot be used on Iphone and Ipad.

Is your site suitable for mobile and tablet use?

The importance of a responsive website is well established. Not only that, the number of Google searches made from a smartphone or tablet exceeds those made by computer. In addition, it is likely that the majority of users who visit your site via a mobile platform will abandon their search if the site is not responsive.

Here are some questions to ask yourself to check whether your site needs a second life or not. So you can start off on the right foot. If you realize that your website needs change, do not hesitate to contact us. Our web agency with a team of professionals will be happy to advise you on the best options for your business.